The title is in reference to the political system whose roots lie in the USA, a system where, unbeknownst to the voting public, the same people, bound by the same ideology, serving the same masters, take position as two opponents in two differently named parties.
The stability that this arrangement gives to the corporate venture, given governments are mere instruments of corporate policy, has been the basis for its adoption by almost all nations, from Europe right down to the least developed countries in Africa.
The most important role, the one that really does the trick of keeping the masses asleep, is played by the leader. Below is an apt quote from George Orwell's 1984 that sums it up nicely:
Big Brother is the guise in which the party chooses to exhibit itself to the world. His function is to act as a focusing point for love, fear, and reverence, emotions which are more easily felt towards an individual than towards an organization.This quote only provides the true picture if I add the following: After making major transgressions that the masses get onto, after rubbing the people the wrong way, the powers that be can start all over, on a clean slate, so to speak, because the faults of the moment recede into the past with the defeated, impeached or deposed political leader to whom they are attached.
The system would not last without this constant renewal.